Design comes in trends, if you've seen it on 5 brands there are probably 100 more coming. One trend people probably have noticed is that many brands over the l

Design comes in trends, if you've seen it on 5 brands there are probably 100 more coming. One trend people probably have noticed is that many brands over the last decade went from a script or serif font to a san-serif. People also hate "corporate memphis" (https://en.wikipedia.org/wiki/Corporate_Memphis https://en.wikipedia.org/wiki/Corporate_Memphis) which has been a trend for a while (probably on the way out but still used heavily). There aren't a lot of unique brands out there, and if they have some kind of success they're not likely to be unique for long.