This looks a lot like OpenAI's aesthetics - their post graphics and previous iterations of their site had a similar vibe - https://openai.com/blog/democratic-in

This looks a lot like OpenAI's aesthetics - their post graphics and previous iterations of their site had a similar vibe - https://openai.com/blog/democratic-inputs-to-ai-grant-program-update https://openai.com/blog/democratic-inputs-to-ai-grant-progra... Design is hard, so doing variations on a theme, or formulaic processes to get to a point where you say "I like it, it feels right, and it looks good" is a success. If you can repeat a process like the OP lays out, that's a strong foundation to build a website on. The identity part comes from the divergence from baseline, and having a good foundation lets you experiment and "craft" easily. Nobody is gonna get a knockout web design in 30 minutes following a tutorial, but you might spend a week or three building on what you do in that first 30 minutes to achieve something unique and stellar.