3 ms·

The approach is interesting, my main take is that this type of design has become prevalent and quite standard: it felt to me like I had seen that identity on 5

The approach is interesting, my main take is that this type of design has become prevalent and quite standard: it felt to me like I had seen that identity on 5 different brands. With that in mind, is it really an identity if it's the same as everyone else?

observationist 3y ago
This looks a lot like OpenAI's aesthetics - their post graphics and previous iterations of their site had a similar vibe - https://openai.com/blog/democratic-inputs-to-ai-grant-program-update https://openai.com/blog/democratic-inputs-to-ai-grant-progra... Design is hard, so doing variations on a theme, or formulaic processes to get to a point where you say "I like it, it feels right, and it looks good" is a success. If you can repeat a process like the OP lays out, that's a strong foundation to build a website on. The identity part comes from the divergence from baseline, and having a good foundation lets you experiment and "craft" easily. Nobody is gonna get a knockout web design in 30 minutes following a tutorial, but you might spend a week or three building on what you do in that first 30 minutes to achieve something unique and stellar.
tempest_ 3y ago
Design has its fads just like everything else. Its like how everything was flat for a bit and now my phone icons are slowly drifting back to gradients
micromacrofoot 3y ago
Design comes in trends, if you've seen it on 5 brands there are probably 100 more coming. One trend people probably have noticed is that many brands over the last decade went from a script or serif font to a san-serif. People also hate "corporate memphis" (https://en.wikipedia.org/wiki/Corporate_Memphis https://en.wikipedia.org/wiki/Corporate_Memphis) which has been a trend for a while (probably on the way out but still used heavily). There aren't a lot of unique brands out there, and if they have some kind of success they're not likely to be unique for long.

observationist 3y ago

This looks a lot like OpenAI's aesthetics - their post graphics and previous iterations of their site had a similar vibe - https://openai.com/blog/democratic-inputs-to-ai-grant-program-update https://openai.com/blog/democratic-inputs-to-ai-grant-progra... Design is hard, so doing variations on a theme, or formulaic processes to get to a point where you say "I like it, it feels right, and it looks good" is a success. If you can repeat a process like the OP lays out, that's a strong foundation to build a website on. The identity part comes from the divergence from baseline, and having a good foundation lets you experiment and "craft" easily. Nobody is gonna get a knockout web design in 30 minutes following a tutorial, but you might spend a week or three building on what you do in that first 30 minutes to achieve something unique and stellar.

tempest_ 3y ago

Design has its fads just like everything else. Its like how everything was flat for a bit and now my phone icons are slowly drifting back to gradients

micromacrofoot 3y ago

Design comes in trends, if you've seen it on 5 brands there are probably 100 more coming. One trend people probably have noticed is that many brands over the last decade went from a script or serif font to a san-serif. People also hate "corporate memphis" (https://en.wikipedia.org/wiki/Corporate_Memphis https://en.wikipedia.org/wiki/Corporate_Memphis) which has been a trend for a while (probably on the way out but still used heavily). There aren't a lot of unique brands out there, and if they have some kind of success they're not likely to be unique for long.