I don't think the two products demand an equal level of commitment. Car manufacturing is notoriously hard and low margins, with very complex supply-chain and sc

I don't think the two products demand an equal level of commitment. Car manufacturing is notoriously hard and low margins, with very complex supply-chain and scale requirements that could make a bad bet tragically costly both financially and to their reputation, as you said. Consider also that there are no Level 3 cars out today (IIRC Mercedes-Benz recently got permission for the first such car), so launching a Level 5 seems virtually impossible. On the other hand, VR devices do exist and, even if they don't quite perform to people's expectations, releasing a marginally superior product isn't too far-fetched.