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> not falling to the sunk cost fallacy Or it's the opposite? It's a dead end, but they will keep pouring money into it since they've "already invested so much"

• droopyEyelids 3y ago
  It's interesting how, from my average man perspective, it's impossible to say whether a company operating at the scale of Apple is or is not victim to the sunk cost fallacy. On one hand, a push to deliver can be leadership setting a sink-or-swim deadline to avoid sunk costs. On the other hand, maybe they've already gone too far down a dead end. I think it has to be tricky because a tech company that does manufacturing at Apple's scale is kind of obligated to explore these possibilities. But how can you or I calculate what constraints should be in place so exploration can be effective while avoiding waste?