Also, the vast majority of people consume rather than create, and their phone is now their primary device for everything - communication, whatever flavour of so

Also, the vast majority of people consume rather than create, and their phone is now their primary device for everything - communication, whatever flavour of social media, banking... For tapping and staring at something for N hours a day, clearly people prefer the larger screen. (Unfortunately my XZ1 Compact broke, still just the right size!).