Probably depends on your stakeholders. In a small company with owners (having domain knowledge and experience) driving the roadmap there's probably no need to p

Probably depends on your stakeholders. In a small company with owners (having domain knowledge and experience) driving the roadmap there's probably no need to provide data for what should be the next important thing. In a large corporation however where a PM needs to convince higher level (MBA type) stakeholders about product prioritization, having data goes a long way to convince stakeholders.