>focusing on keeping a smaller set of customers happy enough to recommend your product, over casting the net for a larger base of customers is turning out to be

>focusing on keeping a smaller set of customers happy enough to recommend your product, over casting the net for a larger base of customers is turning out to be a sound strategic decision. Both can be good, depending on what you wish. If you want to organically and steadily grow the company, you choose the former. If you want venture capital money and cash out fast, you choose the later.