> How you think people use your app is different than how they use it > > Make it a point to observe the customer when they are using your app. ... > You can

> How you think people use your app is different than how they use it > > Make it a point to observe the customer when they are using your app. ... > You can track all the metrics you want, but there’s something surreal about seeing a user scroll up and down trying to find something, hitting the back button, waiting, trying to click something that isn’t clickable etc. I wish Apple, Google, and every other company on the planet did this. Every Single Day, Multiple Times A Day, I run into UI issues in software (and non-software) that IMO would be mind numbingly obvious to fix if anyone had bother to actually watch a user. And, on top of not watching, it's often impossible to give feedback. Ever try to give Apple feedback? AFAICT it goes onto a black box, if you can find it. Google? They'll only take feedback in certain parts of their apps making it impossible to actually report an issue.