On one hand there's that risk. On the other hand, Apple has a track record that seems to inspire commitment that few other companies can. If an app released ear

On one hand there's that risk. On the other hand, Apple has a track record that seems to inspire commitment that few other companies can. If an app released early gains early success it may have significant longer term returns for an up-front risk. Since this is an unproven platform, early success will come with additional trust, which will further help chances that people will use your app later.