> All 1Billion of them Fun fact, most companies don't have 1 Billion customers. Most don't even have 1000. They can have large data due to the subjects they ma

> All 1Billion of them Fun fact, most companies don't have 1 Billion customers. Most don't even have 1000. They can have large data due to the subjects they may work on but that data tends to be accessed sparsely(i.e. a SaaS that provides KYC products to 10 regional banks). Google, Netflix and the few other exceptions probably should stick with the traditional stuff for now but there's a huge number of companies that just don't need those hugely scalable systems and sacrifice flexibility and/or spend resources on problems they don't have.