I guess with this style of ad, ad buyers get to make organic content part of the ad while still taking the ad directly to the type of people they want... As a b

I guess with this style of ad, ad buyers get to make organic content part of the ad while still taking the ad directly to the type of people they want... As a broad appeal content creator you can get hitched along for the ride and experience an exposure boost. With more video content posted on X, I imagine over time this should approximate to how things are on YouTube as this is essentially how Youtube does it: Ads are before the content but hidden behind an innocuous thumbnail; being ad safe is incentivized. But perhaps the timeline approach is different enough that it won't be as ecosystem defining as on Youtube.