That's a definite risk. You really want to get a holistic understanding of customer's problem domain, where their pain is, plan for getting a pilot success and

That's a definite risk. You really want to get a holistic understanding of customer's problem domain, where their pain is, plan for getting a pilot success and being able to parlay that to delivering much more value, etc. What you don't want it one person going in, trying to play it as a salesperson, misunderstanding half of what is said, attaching too much weight to bikeshedding and random offhand remarks, not asking whys, almost mirroring everything customer says and promising to deliver it, etc. Treating it as smarmy sales might be how an entrenched company that already has a semi-credible product can close some enterprise deals, but it's death for a startup that wants to understand the problems, and figure out a good solution they can build.