I was thinking this might be talking about an early startup. Founders have an initial product pitch and guess at what they have to build first, and they and an

I was thinking this might be talking about an early startup. Founders have an initial product pitch and guess at what they have to build first, and they and any hires might have been stuffing tasks into the box, but they might still be trying to get prospective customers to talk with them. There might be a bit of a Catch-22, if you need to have some ideas and/or something tangible before prospectives will talk with you, even if what you've thought of or done so far turns out not to be what they need.