> If AI makes it easy to generate assets, why won’t the AAA studios feel the pain first? Because, as you said in your first paragraph, the AAA studios' USP is

> If AI makes it easy to generate assets, why won’t the AAA studios feel the pain first? Because, as you said in your first paragraph, the AAA studios' USP is that their games look better. They have skilled artists, and for the moment generative assets aren't going to be able to match that - and they don't have to, for most purposes. Indie games using procedural generation is already a tradition, it's just going to kick up a notch, and then the low end of AA will start using it, and so on; I'm not saying this stuff won't eventually make it into the AAA games, but it's going to get there from the bottom up, and the low/middle-end - those studios that just barely kept a few artists on the payroll at the moment - will be the first jobs hit. > None of this puts food on the table now of course, but the future could be better. It'll be better for creative and original people. But those who were just getting by churning out good enough are in for a rough time.