7 ms·
DNT specification does not allow for giving valid consent under GDPR because it is not granular and it is not informed. There's no browser dialogue that details
by shortsunblack 3y ago
DNT specification does not allow for giving valid consent under GDPR because it is not granular and it is not informed. There's no browser dialogue that details the requested consent for which and what processing.
There are proposed browser signal specifications that would meet legal GDPR consent defintions. See https://www.dataprotectioncontrol.org/spec/ https://www.dataprotectioncontrol.org/spec/
And as for why DNT did not took off, it's because MSFT sabotaged it by making DNT set by default in Internet Explorer. The social contract in that time between adtech, publishers and users was that the signal would strictly be opt-in. The adtech industry used IE making DNT the default as justification for not honoring any of the signals being sent by browsers. It doesn't take a lot of reasoning to realize MSFT did this on purpose, knowing it itself earns income from ads.