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Why does Apple think they'll have success with a VR product when others have recently tried and failed? Especially when the new product is 10x the cost of the f
by ok123456 3y ago
Why does Apple think they'll have success with a VR product when others have recently tried and failed? Especially when the new product is 10x the cost of the failed product. Price was a barrier to the adoption of the cheaper, existing device.
- hattmall 3y agoRemember Apple is a fashion company and not a tech company. Their marketing plan and expectations are entirely different than other companies. Their pictures demo isn't coders simulating four monitors, it's coaches on the sidelines getting instant replays and notes from the box. It's movie stars popping it on after a scene to review the various takes. Doctors in the OR getting an endo-feed. The idea is to make something that's trendy and useful, charge a premium then push it to mass market from the top down and let all the non-brand conscience people buy the alternatives that emerge. Many of which will be cheaper and better just like with any other apple tech.