Here's a related story (an interview with an Ubisoft person about this (broadly) topic), https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfo

Here's a related story (an interview with an Ubisoft person about this (broadly) topic), https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games https://www.gamesindustry.biz/the-new-ubisoft-and-getting-ga... ("The new Ubisoft+ and getting gamers comfortable with not owning their games") - "We looked at the consumer behaviour and how people were interacting with our offer and we saw an opportunity for us to evolve," explains Philippe Tremblay, director of subscriptions at Ubisoft." - "[...] One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."