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There's almost universal opinion on the mainstream, left and right that a cultural shift happened in the US between Eisenhower leaving office and Woodstock. I
by feedforward 3y ago
There's almost universal opinion on the mainstream, left and right that a cultural shift happened in the US between Eisenhower leaving office and Woodstock. It's not some narrative invented and pushed out.
The media does manufacture narratives. Youth in New York and San Francisco had a subculture in the 1950s which was framed as beatnik, and soon sitcoms were mocking beatnik. Small basement performance places would have patrons not clap to avoid noise complaints, so patrons would snap their fingers as applause. This was then presented as something unusual and pretentious, minus its original context. The same thing with San Francisco hippies - they arose organically, the mainstream culture took notice of them and presented them a certain way, and the cycle goes on.
Every social movement that arises is met with an attempt to coopt and to commodity by the corporate media and corporate America, this has happened for a long time.
- altairTF 3y agoIn the same way, Woodstock '99 broke all that was left of the mainstream hippie movement, giving rise to the new metal one
- zoklet-enjoyer 3y agoMetal hippies? Is that a thing? I'm more familiar with the 2010s hippy festival goers eating mushrooms and research chemicals while listening to a combination of jam bands and various electronic genres
- altairTF 3y agoSorry, Nu metal. It was more in the sense of the hippie movement falling out of mainstream for good around the 00's, at least on my view of the world, of course
- zoklet-enjoyer 3y agoOh, ok that makes sense.
- CPLX 3y agoIf you want to read a very smart book that really digs into this concept may I recommend: https://www.amazon.com/Conquest-Cool-Business-Counterculture-Consumerism-ebook/dp/B00GN5OAO8 https://www.amazon.com/Conquest-Cool-Business-Counterculture...
- morelisp 3y agoAlso recommended: https://press.uchicago.edu/ucp/books/book/chicago/F/bo3773600.html https://press.uchicago.edu/ucp/books/book/chicago/F/bo377360...