When we try solve a problem by saying people should do something, we are solving it as a society. Which means we should solve it a societal level, not by making

When we try solve a problem by saying people should do something, we are solving it as a society. Which means we should solve it a societal level, not by making it responsibility of one part of society to do individually. In this case, it can’t be just city dwellers responsibility but farmers too. What individual resp in this case means that it is easier to persuade individual residents than individual farmers. Or that they don’t care about problem and dumping responsibility for it where nothing will happen.