This lives on today in the questionable origins of the brand name Lululemon: > It was thought that a Japanese marketing firm would not try to create a North Am

This lives on today in the questionable origins of the brand name Lululemon: > It was thought that a Japanese marketing firm would not try to create a North American sounding brand with the letter “L” because the sound does not exist in Japanese phonetics. By including an “L” in the name it was thought the Japanese consumer would find the name innately North American and authentic. Chip felt that the distributor had paid a premium for the “L” so he challenged himself to come up with a name that had 3 “L’s” for his new company. https://www.facebook.com/notes/10158217650462732/ https://www.facebook.com/notes/10158217650462732/ (an old blog post posted to Lululemon's brand page)