> but if a sufficient number of people make airlines uncomfortable they will increase the pressure on Boeing to improve their processes I hear this sentiment a

> but if a sufficient number of people make airlines uncomfortable they will increase the pressure on Boeing to improve their processes I hear this sentiment a lot. And logically, it is true. But maybe it's my cynic nature, but isn't this like counting on a natural disaster level of impossible? This is something which can happen but has happened in history very few times (I personally can't think of any instances, but there has to be some company ruined by a boycott). I am not saying you are wrong, but I find this a naive view. Edit: Let me clarify a bit. I am not saying companies have not taken feedback through what sells and doesn't sell, that of course happens. But I don't know of many instances where individuals spontaneously or otherwise caused a company to change their internal structures and processes. The implication that consumers have a knob to finetune a company process is what I disagree with.