Consumer Reports is able to do that because it makes $260 million a year from subscribers. The only magazines in the world with more subscribers ADAC Motowelt

Consumer Reports is able to do that because it makes $260 million a year from subscribers. The only magazines in the world with more subscribers ADAC Motowelt in Germany and AARP and Costco's magazines in the US. They have a scale that makes it possible to forgo advertising that isn't really applicable to other magazines.