So to clarify a little: here people commonly perceive those pesky grocery robots as cute, so I keep wondering why they didn't do better branding from the beginn

So to clarify a little: here people commonly perceive those pesky grocery robots as cute, so I keep wondering why they didn't do better branding from the beginning by exploiting mechanomorphism and other morphisms? What is your market? If it is high-end robots, maybe you'd want your robot to be a JAGUAR, say?