Substack seems to be lucrative for folks who use it in combination with another complementary publishing platform. If you write a bunch of articles on Substack

Substack seems to be lucrative for folks who use it in combination with another complementary publishing platform. If you write a bunch of articles on Substack and then put together a book made up largely of said articles, it can be good because it doesn't really cost you anything extra. Also, if you have a podcast then you can use similar content for both.