No offense, but that is a pretty one-dimensional view of products and businesses. So many great products are just an exciting and/or user-friendly version of a

No offense, but that is a pretty one-dimensional view of products and businesses. So many great products are just an exciting and/or user-friendly version of a simple concept and well marketed which opens up the doors to a much larger audience than the original concept otherwise would've received. This approach isn't a cheap cop out, it is serving a genuine utility and bridging the technology to more people.