I think you're missing the point, and yes, you should be demanding lower pricing if that's really the case. Parallel importation of a whole variety of goods is

I think you're missing the point, and yes, you should be demanding lower pricing if that's really the case. Parallel importation of a whole variety of goods is actually illegal in Australia, so it's not really a "free market" (there's no such thing anywhere, by the way -- every country in the world has protectionist policies in play) as retailers can't buy the same product from anywhere. And as for "stop buying" -- people already are. Everyone in AU buys video games, DVDs/Bluray, books, etc from the UK because they're so much cheaper and they get free shipping. Retailers are losing a lot of money to sites based overseas because of this. These same retailers are trying to persuade the government to levy further taxes on items bought overseas for personal use at the border so they can protect their ridiculous pricing here. TL:DR; the situation is a lot more complicated than "free market" and "stop buying". Parliamentary inquiry into the matter is warranted.