> Why don't Page and Brin step in to revive the once-magical company they built? They achieved what they initially wanted, and left Google closer to its peak.

> Why don't Page and Brin step in to revive the once-magical company they built? They achieved what they initially wanted, and left Google closer to its peak. At some point, you want to move on. Especially when you quit as a winner, and now you can relax or deal with more fun and interesting ventures. Coming in to save a company in a decline is not as fun and satisfying as creating something new and awesome from scratch. Especially when you’ve made enough to not have to worry about it ever, so that you can afford to only pursue things that are fun for you. Plus, “decline” of Google is relative. Sure, they have not a good reputation anymore, and they do not push out new and exciting products that kill it in the market. But guess what? The share price isn’t tanking, so from the perspective of Sergei and Larry (who are still significant shareholders), that decline isn’t hitting them much. Look at IBM. They’ve been dead in the eyes of the tech industry as an innovator and a success story for the longest time. Their Watson for medical applications is mostly considered to be somewhere between a failure and a scam. However, their share price is doing just fine.