3 ms·
Brand Mascots [pdf]
- jruohonen 3y agoRef.: https://news.ycombinator.com/item?id=39071181 https://news.ycombinator.com/item?id=39071181 The pun aside, we should really continue the discussion about what they call mechanomorphism. It will soon enough be ever so relevant also for marketing, for better or worse; https://news.ycombinator.com/item?id=38455273 https://news.ycombinator.com/item?id=38455273
- jruohonen 3y agoSo to clarify a little: here people commonly perceive those pesky grocery robots as cute, so I keep wondering why they didn't do better branding from the beginning by exploiting mechanomorphism and other morphisms? What is your market? If it is high-end robots, maybe you'd want your robot to be a JAGUAR, say?