I would not be surprised if it is the same part of the brain that is activated when some people see brands as for religious or spirituality things. I think beli

I would not be surprised if it is the same part of the brain that is activated when some people see brands as for religious or spirituality things. I think believing in something, being part of a tribe is very important for some (maybe most) people and brands with marketing have been really successfull at replacing religions.