This feels like a tortured argument to me. Starbucks seems to do fine using existing strategic so seems like they are “right” about the appropriate level of ski

This feels like a tortured argument to me. Starbucks seems to do fine using existing strategic so seems like they are “right” about the appropriate level of skill and investment. Maybe someone else could have a strategy more like yours but it’s clearly not required. An airline on the flip side cannot “try” this with their pilots.