I don't think the average user understands that but for us more tech driven folks we've known this for ages and probably take it further with VPNs and not using

I don't think the average user understands that but for us more tech driven folks we've known this for ages and probably take it further with VPNs and not using Chrome at all for any serious privacy searching where we want to avoid cookies saving, advertiser fingerprinting, DNS and ISP tracking, etc.