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> With that in mind, what do you think Google and others should do differently? I think the parent is suggesting that they reassociate the incognito tracking c

> With that in mind, what do you think Google and others should do differently? I think the parent is suggesting that they reassociate the incognito tracking cookies with the users' other data from their logged in session by using other fingerprinting techniques. I don't know whether Google actually does this. Clearly they are capable of doing so, and anybody who cares about privacy should assume it happens, but it's not obvious to me that this kind of data association would be worth it for advertisers.

jauntywundrkind 3y ago
In the actual case that got this change in messaging put in, the guy signed in to his Google account from incognito & is mad that Google kept the data from his incognito session. There's nothing in the court case Google is responding to about them using other tracking systems. People seem to want to believe very much there's lots of backchannel tracking & special privilege & self dealing going on at Google. But theres no evidence, there's people vehemently swearing Google does have strong internal information firewalling to prevent this abuse, and it's not what this court case is about. The court case is about users expecting incognito to be a magic cloaking shield where anything you do on the web in incognito magically doesn't stuck around after the fact.