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Air Jordan Is Finally Deflating
- indigodaddy 3y agohttps://archive.ph/1oMjh https://archive.ph/1oMjh
- deleted 3y ago[deleted]
- thriftwy 3y agoIs it not an airline? Thorougly confused.
- lightedman 3y agoAir Jordans are a very famous brand of Nike footwear, bearing the name of Michael Jordan, one of the top basketball players of all time.
- ok_dad 3y agoFun fact, the Air in Air Jordan was originally because they had air bladder insoles. I’m not sure they use that tech today but I remember pumping up my Nikes when I was a kid with a little basketball on the tongue.
- crazygringo 3y agoWow, I had totally forgotten about that! You're right, that's exactly how it worked -- if you had those you were basically the coolest kid in your elementary school, at least.
- djkivi 3y agoI think you’re remembering Reebok Pumps!
- chadcatlett 3y agoReebok Pumps had the basketball on the tongue. Nike experimented with inflation methods on the collar, IIRC using external pumps.
- boguscoder 3y agoMovie “Air” is recent and its fairly decent, … For those confused and uninformed, It’s about how this sneakers line formed
- deleted 3y ago[deleted]
- bigodbiel 3y ago[flagged]
- AprilArcus 3y agothe middle passage being a close third, by your reckoning?
- Aqueous 3y agoOh give me a break. That’s so condescending to African Americans. If African Americans bought a certain kind of shoe, it’s because they liked the shoes. It’s fun to try shoes. People make their own choices.
- echelon 3y agoSneaker culture? How is that any different than nerds like me collecting rare Pokemon cards? Or women collecting handbags? Or gearheads collecting cars? A hobby based on collection can be incredibly healthy and fulfilling.
- askonomm 3y agoI feel like Air Jordans are mostly an American thing. Or at least I have never seen anyone wear these (or care about them) in Europe. Is that true?
- avtar 3y agoI grew up in Dubai back in the 80-90s and all the rich, cool kids wore the latest Jordans :)
- squidsoup 3y agoSneakerhead culture is big in the UK, Australia and New Zealand as well.
- HPsquared 3y agoEuropeans can't afford them.
- kkzz99 3y agoMarket is more dominated by Adidas.
- sureglymop 3y agoEuropeans are way less into basketball also, maybe that plays a role.
- bogota 3y agoThey are big everywhere even South America although 90% of them are fakes
- danielbln 3y agoAs a teenager in Germany in the early 2000s we were really, really into Air Jordans. I'm and old geezer now and couldn't care less about contemporary sneaker culture, so I can't speak to today.
- mrits 3y agoI don't know the numbers bu there is a joke in the US of a few other cultures being obsessed by Jordan brand. It's not a huge deal for most people in the US but it is pretty normal to have it on a T-Shirt or something you buy.
- vm 3y agoThe lack of data surprises me. It reads like the author has a vendetta against this brand. They say that Air Jordans are “deflating” because auctions end at the low end of their estimated ranges, though still setting records for sneakers. All asset prices were inflated during zero-interest rate policy, and have fallen since then. What makes Air Jordans unique? Showing sales data for Air Jordans would go further to making this point, and comparing that to Nike or sneaker sales overall, but they don’t offer that data or analysis. Edit: This site says that Jordan show sales were $6.6B in 2023, up 30% annually. This Atlantic write up seems misguided, if that data is accurate https://runrepeat.com/jordan-shoes-statistics https://runrepeat.com/jordan-shoes-statistics
- brogrammernot 3y agoCompletely agree. Friends who work in the shoe trade industry also say it’s nonsense. Jordans have been and continue to be one of the most sought after shoes for people’s collections. Edit: yes, it’s wild but there’s a market for collectible shoes and if you google around you can see how lucrative it is for folks
- garbthetill 3y agoi have to disagree, there was a point between like 2013-2021 where every jordan 1 ,4 and certain 11 & 3's would resale for an arm & a leg. Attempting to get a pair for retail was a nightmare from long queues to sneaker bots making it humanly impossible to pick up a pair now its possible to get most jordans close to retail price in the resale market or pick them up at retail as demands for most jordans is gone, unless its some crazy collab
- moltar 3y agoExactly this. This market is so hot there are bot rentals that cost $1,000s/mo to run and a whole black market of AWS accounts with 25-100K credits to run those bots to “cop a drop”.
- mp05 3y agoYou don't need data when you're just a "macro thinker" that goes with your gut.
- CoastalCoder 3y agoThis kind of fashion obsession is so incredibly foreign to my way of thinking. Like, even when I try to imagine it from others' perspectives, I come up dry. Can someone explain to me what the appeal or motivation is for teenagers to worry about such things?
- bobthepanda 3y agoHumans of all ages want to peacock and demonstrate social status, and sneakers are a socially acceptable way for young men to do that.
- brookst 3y agoPeacock is a great metaphor. The one hand you could save the display is wasteful and useless, but the other hand genuinely is evolutionarily, beneficial. Any individual Peacock might wake up one morning and say “wow this is silly,“ but they are still strongly incentivized to participate, because the rewards are significant. Participation in irrational, rituals can be a perfectly rational decision.
- mkoubaa 3y agoStatus games are not supposed to be logical
- Der_Einzige 3y agoTrust me, the moment I started taking shoes seriously, large swaths of men (of all ages) started giving me compliments for my Jordans (and I'm talking about black friday deals from nike, not the custom bidding war stuff) I mostly started doing this because I noticed that at least when on sale, Jordans/Air shoes seem to be both economical and of elevated durability and quality compared to traditional running shoes. I also like high-tops and find the comfort and support that they give my ankle to be nice. That said, I do live in Nike's back yard and that may have something to do with the seeming obsession I've seen among men for sneakers. re: all the other people claiming it's entirely "status" - where is the status of shoes who normally retail for ~100-150$ USD when not on sale? That's like two levels above bottom of the barrel. I claim there are other reasons for the success and admiration of those shoes.
- tatersolid 3y agoGrowing up in Chicago, I was always amazed to see friends and family from far away and even “rival” NBA cities like Detroit or LA wearing red-and-black Jordans. Did Messi or any other international athlete ever inspire the same “personal brand” loyalty? Maybe Federer at his peak came close? Tiger?
- eropple 3y agoKobe Bryant came close for a while, but I can't think of somebody who just held onto it like that.
- Unfrozen0688 3y agoI never got this. I just wear winter boots and basic sneakers... like go outside and clean your filthy streets instead.
- jwie 3y agoAs a member of the collectible asset class, Jordans are not falling like the rest of the cohort. Most collectibles are -90% these days. Jordans selling at humble discounts isn’t a sign of weakness all things considered.
- bluedino 3y agoSomewhat related, StockX laid off 40 corporate roles https://www.teamblind.com/post/StockX-CMO-Among-40-Corporate-Members-Impacted-By-Layoffs-5BFTvFGc https://www.teamblind.com/post/StockX-CMO-Among-40-Corporate...
- bruceb 3y agoI am surprised StockX has 40 corporate roles to layoff.
- neonate 3y agohttps://web.archive.org/web/20240121180137/https://www.theatlantic.com/technology/archive/2024/01/air-jordan-trend-is-over/677195/ https://web.archive.org/web/20240121180137/https://www.theat...