A definition of the word "Incognito" is to: avoiding being recognized, by changing your name or appearance. So, the name of the mode itself implies you are not

A definition of the word "Incognito" is to: avoiding being recognized, by changing your name or appearance. So, the name of the mode itself implies you are not being tracked. Yes, those who understand technology recognize this, however those who are not in the know would likely assume it means something different than what it actually is. This is at minimum disingenuous, and at maximum fraudulent.