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> If you collect email addresses, do not promote the main product after at least 3-4 product email updates of that free tool. I would generalize to: if you col
by cuu508 3y ago
> If you collect email addresses, do not promote the main product after at least 3-4 product email updates of that free tool.
I would generalize to: if you collect email addresses, do not use them for anything other than the original stated intent. For example, if the collection form said "enter email to get notified when this launches", use the collected addresses for the launch announcement, and then get rid of them.
- turnsout 3y agoThis is the email marketing equivalent of donating 100% of your profits to charity; I applaud it, but it’s not good business advice.
- cuu508 3y agoThis is ethical email marketing. Here's another bad business advice: don't be a spammer, don't facilitate spamming, don't work with spammers.