> At some point Google will turn off 3rd party cookies (a decade after Safari) and adtech will have no choice but to adopt their stuff. By end of 2024 if all go

> At some point Google will turn off 3rd party cookies (a decade after Safari) and adtech will have no choice but to adopt their stuff. By end of 2024 if all goes according to plan. Sounds like an antitrust crackdown waiting to happen (both on the adtech side and the browser side)