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Agree. There's an example in democratization of music production tech: the market has become broader and deeper in direct proportion to the declining relevance
by livueta 3y ago
Agree. There's an example in democratization of music production tech: the market has become broader and deeper in direct proportion to the declining relevance of expensive hardware. In the context of Japanese culture, consider how many production/songwriting/instrumentalist/vocalist careers were launched by Vocaloid. The way it panned out has been the complete opposite of the death of the "real" vocalist industry; just look at Reol's career arc as one example of this dynamic.
- redwall_hp 3y agoVocaloid is amazing for that. It's the final piece of the puzzle democratizing music creation. It's easily my favorite music scene for how fan-driven and collaborative it is. A few other major careers launched from that scene that come to mind: Kenshi Yonezu started as the vocaloid producer Hachi, and went on to have numerous hits, including a few anime openings and recently the end credit songs for The Boy and the Heron and Final Fantasy XVI. Yoasobi had one of the most popular music videos, globally, on YouTube last year and is playing Coachella this year. One half of Yoasobi is the (active) vocaloid producer Ayase. (Hatsune Miku is also on the list for Coachella, as well as a new North America tour...) Ryo/Supercell has been big for awhile, Giga (who used to work with Reol) just did a Pokemon X Hatsune Miku collab and does work for Hololive songs occasionally...