The Olympics is all about sponsorship. One could see this as a sponsorship deal: British designed technology (Starstreak) built by a British company (British A

The Olympics is all about sponsorship. One could see this as a sponsorship deal: British designed technology (Starstreak) built by a British company (British Aerospace) being promoted to the world via the Olympics. They've already got their money's worth in publicity. (Were you aware of Starstreak before reading it here?) If the Olympics can be used to sell a soft drink, why not a missile system?