> Pay-per-view services exist. Customers seem to prefer subscriptions. If Netflix will let you pay $2 to buy something from them, they sure don't advertise it.

> Pay-per-view services exist. Customers seem to prefer subscriptions. If Netflix will let you pay $2 to buy something from them, they sure don't advertise it. So this assertion requires what the customer wants to buy to be fungible. It's a mindset that requires one to implicitly accept the idea of content-as-gruel, and I think most people don't do that. It also implies that people are rational and responsive actors and habituation doesn't exist, which isn't true either.