Now I'm profoundly confused - That is precisely what he is doing: Arguing that we should establish that tone of conversation in order to get some change going.

Now I'm profoundly confused - That is precisely what he is doing: Arguing that we should establish that tone of conversation in order to get some change going. The real problem is that it is somewhat presentable to pay as little taxes as you can. Tim is trying to spark a conversation where that changes. Before you can change tax law, you have to get people engaged in caring about tax law. Because for the last decades, big corporations have invested a lot of money in having people either not care, or care in a direction that directly hurts them.