> You're missing the point entirely. No I'm not. I retain my argument that it is a zero-sum game. The manufacturers would have you believe it's a one-way gain

> You're missing the point entirely. No I'm not. I retain my argument that it is a zero-sum game. The manufacturers would have you believe it's a one-way gain and you can magically recharge to 80% again through regenerative braking, but in the end it almost entirely nets out. So a lot of it is marketing fluff. That's the point. > If I could make a 10% improvement to my fuel economy solely by coming to a gentle stop (which I already do anyway) it would be amazing. For all you know, you probably do. Its just that your ICE doesn't have some fancy display pumping out the numbers to make you feel all cozy about it. Why do you think haulage companies spend an inordinate amount of time and money on driver training beyond the obvious parts of the training ? Because driving style can affect fuel economy, sometimes substantially.