One: London has an exceptionally high density of connectivity, with fast, low-latency connections across most of the western hemisphere. It's easy to recruit a

One: London has an exceptionally high density of connectivity, with fast, low-latency connections across most of the western hemisphere. It's easy to recruit a lot of good technical staff at comparatively low cost. Power isn't particularly cheap, but it's relatively low-carbon and is moving quickly towards net-zero. Two: The British government is desperate to cultivate the appearance of a thriving high-tech, high-growth economy and is willing to offer very generous terms for inbound investment. The current Prime Minister Rishi Sunak fancies himself as something of a tech bro and is eager to grow the British tech sector, even if that involves a lot of flexibility on things like tax and regulatory compliance. A large faction within the governing Conservative Party are keen to reposition the UK along the lines of Singapore or Hong Kong, acting as a low-tax, low-regulation bridge between larger international markets; there's a lot of movement in that direction that isn't particularly transparent. Ireland used to be the benchmark in that respect, but it has become a more difficult environment due to persistent intervention by the EU and domestic discontent. Britain's post-brexit position as EU-adjacent imposes a lot of costs on SMEs, but it's attractive if you have the legal and lobbying resources to creatively navigate the ambiguity and uncertainty of that position.