3 ms·

You would have to normalize buying elsewhere for it to make any difference.

• carlosjobim 3y ago
  When sellers invest time and effort into making it comfortable to buy, there is no problem at all getting customers to pay on your own website, outside of Amazon or other platforms like Booking.com or what have you. However, most sellers have a hostile attitude towards their own customers, whether the seller is a business or individual. They won't make a decent webpage, they won't make an acceptable and smooth buying experience, and they won't match price or give a better price than the platforms. So, naturally customers will go to who they trust.
  • ryandrake 3y ago
    Exactly--as a customer, I would love to buy elsewhere! Amazon is such a shitty company and I trust their listings so little, that they are the store of last resort for me. It would be super awesome if when I wanted a product, I could just... go the the manufacturer's web site and buy it. And there should be no mark-up because there is no middle-men. Instead of that, one of these usually happens: 1. The manufacturer doesn't sell its own products! This is usually the case. Often they will helpfully list "dealers" where you can go find it (which all charge more than Amazon). 2. The manufacturer sells the product but their purchase and checkout experience is brutal (and/or it doesn't accept my desired form of payment) and I drop out of the funnel in frustration. 3. The manufacturer sells the product but it is inexplicably 25-50% more than Amazon and 50%-100% more than used on eBay. They might say they dislike Amazon but they seem to be doing everything they can to push their customers to them.