It might be purely marketing-oriented, or perhaps it’s just sales-funnel-oriented, who knows. And if anything unexpected pops up, look no further, the author ca

It might be purely marketing-oriented, or perhaps it’s just sales-funnel-oriented, who knows. And if anything unexpected pops up, look no further, the author can immediately come up with a new name for a decades old solution. Same happened to the “hexagonal,” “ports-and-adapters” and so on, which I noted mostly in the .NET community btw, correct me if that's wrong. Like you know every new consulting agency coming up with some new names for old stuff to stand out perhaps?