With internet fragmentation, I wonder if a generic sports magazine isn't going to be nearly as useful as something focused on a specific sport. "What's happenin

With internet fragmentation, I wonder if a generic sports magazine isn't going to be nearly as useful as something focused on a specific sport. "What's happening in the sports world today? Oh yea a magazine that gives me all sorts of sports news. How incredibly useful to me." Maybe it was only popular because it was the only game in town 30 years ago, and the auto-renew subs for doctor and dentist's offices stopped when those doctors and dentist's retired.