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I worked once for a company who internally decided to never contact paying accounts that hadn't logged in in over a year. This isn't a gym membership, this is
by silisili 3y ago
I worked once for a company who internally decided to never contact paying accounts that hadn't logged in in over a year. This isn't a gym membership, this is 5 digit yearly payments.
The reasoning? "We don't want them to realize they're paying us for a service they don't use and cancel."
I guess I see the point, but feels unethical.
- makeitdouble 3y agoThe next step should be to transform "unethical" into "illegal", except enormous business entities rely on subscription revenue. Otherwise it's a very well know effect. There will be unsubscription peaks every time the service communicates with thei customers, even purely informative stuff like "we now have a dark mode" emails will remind people they've a subscription and some will cancel, that's part of the business and something that affects communication frequency in subtle and obvious ways.