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This is almost always the case. Growth at all costs often means “if it doesn’t win a new customer it doesn’t matter.” It’s takes concerted, continual focus to
by sirspacey 3y ago
This is almost always the case.
Growth at all costs often means “if it doesn’t win a new customer it doesn’t matter.”
It’s takes concerted, continual focus to ensure customers actually solve their problem & renew.
If that’s not a priority, you don’t hire the people with the DNA & skillset to deliver it.
Many startups are learning that you can’t just pivot your strategy from acquisition to retention. Your product, your team, your culture all have to make major changes to succeed at it.
Of course, you don’t have to be bad at fulfillment and retention to win new customers. But you won’t be able to allocate as many resources to acquisition.