> The main thing I'm bothered about is that this practice is cheered on by environmentalists when it is done by a company that has done everything possible to d

> The main thing I'm bothered about is that this practice is cheered on by environmentalists when it is done by a company that has done everything possible to disrupt market dynamics. If one laundry detergent manufacturer does shrinkflation, I can fairly easily switch to another, if MSFT does shrinkflation on cloud storage, and they bundled it with everything else, I can't easily switch. Well, I think I agree. The only reason I brought up ESG is it gives all detergent manufacturers the incentive to provide the same shrinkflation, and gain points for it. Not to say they will; I just thought it was an interesting angle. I do think that offering infinite space and then limiting it to 20GB isn't quite the same as shrinkflation. It was silly to ever offer unlimited space. But they are definitely tightening the screws, I agree.