They literally were the next iPhone. Apple mainstreamed the wireless earbuds product category in 2017 and then proceeded to dominate it. (Note that Apple owns B

They literally were the next iPhone. Apple mainstreamed the wireless earbuds product category in 2017 and then proceeded to dominate it. (Note that Apple owns Beats as well.) https://www.statista.com/chart/26791/most-popular-headphone-brands-in-the-us/ https://www.statista.com/chart/26791/most-popular-headphone-...